Challenge

Piz Nadjini is a small festival fashion designer based in Vienna. Even though the brand is quite successful, only few items are sold over the online shop. As such, the original shopify shop was simply too expensive and wasn't paying off.

Therefore, it was the goal to redesign the website for a one-page website without any third-party-shop providers in order to . Nevertheless, the current collection should be visible and possible to buy/order. In addition, the possibility for custom orders should be highlighted.

Results

Limiting the online presence to one page only faced new challenges, as collection overviews or detail pages of products were not possible anymore. To solve this issue, I lied a strong focus on the design and animation of components. As a result, the product cards still contained all important information usually seen in online shops: 1) a image gallery, 2) detailed product description, 3) option to buy/order.

Because no third-party-providers could be used to manage checkout, each product was linked with a form where customers could manually order the product. As such, costs were saved, while the functionality of ordering a product was maintained.