Challenge

Talentir is a small startup located in Vienna and has recently launched its product/website. They want to build a stronger online presence on social media while staying within their budget.

Even though their instagram feed followed their pre-defined branding, it looked too technical for a medium like instagram. Their goal is to get a more visually pleasing instagram feed, increased engagement and new organic followers.

Results

The new instagram account features several content pillars to ensure variety in their posts, ranging from artist announcements, song background information, success stories and more.

While reels are very popular at the current moment, it also is important to occasionally post other formats, such as classic posts or carousels to be present on all instagram channels and make full use of Instagram's current algorithm.

These content pillars improved Talentir's storytelling while incorporating a highly animated, minimalistic style.

While the number of followers is increasing only slowly due to the need of only having solely organic followers, the engagement rate and reached accounts went through the roof.